Sprocket

Since leaving Redux in late summer I've made a few moves to form new, non-exclusive partnerships with other agencies that I admire. While I continue to have no interest in finding an editorial rep, I certainly do want to help foster as many potential conduits for new clients to find me and my work. And its in that spirit that I'm excited to announce JLPFL's newest friendly face, Wonderful Machine. Our connection was just made public this week (see above), and is truly in its very, very early stages, but its development is something that I'm really looking forward to watching.

WM and its top dog Bill Cramer are doing something different than the traditional agency business model. Ultimately I see it as something of a hybrid between a full agency and a promotional source firm like At Edge or Blackbook - offering a la carte agency services (negotiating & estimating, production, digital post-production) and a fee-based promotional schedule (but at a fraction of the cost of the bloated source books). There is an additional cooperative system built into this, though that has nothing to do with my interest, but the concept in general is very interesting.

Once things get started up next year (when they begin their fees), I think I'll come to think of Wonderful Machine sort of like a more elite and better produced PDN PhotoServe (which I was a member of for about 3 years and quit recently because it's really taken a nose-dive - damn that redesign is terrible).

I really like that these non-exclusive deals are flexible and can easily be nixed if they aren't playing out for either side. Eventually I hope to find an advertising rep to sign up with to help me steer that side of the JLPFL office in a more focused way, but until then its great to open up new avenues and think about where the industry and role of the agency is headed.

And while I'm speaking of being "open," let me also present an invitation (though its probably for not - aren't all of us readers just photographer's peeking into each other's blogs to have a laugh or waste time?)... but if you are a commercial rep out there and like what you see, do please get in touch!

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Comments (2)

Hey man we really need to get you a new picture of yourself, thats the old one from Redux days, you need something with a little pzzaz that says hire me for a huge fuckin global Microsoft campaign and not head shots for 'Handsome Man Sitting on a Bench Weekly'

Have a fab, fun Christmas and rockin New Year

If only I knew a superbly talented (possibly ex-fashion) photographer who was adept at making square portraits of people that jump off the page. Hmmm...

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