Viral

I'm back in the office today after a quick and soggy trip up to Amelia Island, FL for a shoot with ESPN the Magazine this weekend. Easy shoot, fun subject, and part of a little mini-roll I'm trying to cook up to begin April at JLPFL. Another building block of my wished-for roll is a total website refresh that I installed last week @ JL.com which is in part inspired from Rob's promo slideshow that you see above.

The redesign is a bit radical but I really want to keep myself and my clients' focus on what is new and where I'm heading, instead of where I've been. Thus the 2008 framing and the extremely limited initial gallery of just 20 images, which will be added to on a weekly basis for the rest of the year, building up to 2009, when I'll launch a brand new super bad ass website that I'm beginning to mock up and get bids on from design firms right now. Its all about the new this year. Nü, baby.

And speaking of fresh/clean, APE's slideshow is a cool first attempt at creating a free and open promotional stage for photographers to be found by the people who need them. I think that using Flickr creates some logistical challenges that need to be ironed out, and there are WAY too many pics for my taste in this first slideshow (cue Rob trimming the slideshow by *2, ahem). But its a great experiment nonetheless and hopefully some ADs and PEs will be turned onto new photographers outside of their normal circle of inspiration.

*EDIT - Rob sized the final show down a bit more and polished things. You'll have to look pretty hard to find my image. Thanks for putting it together, Rob.

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